1.) Utilize The Power of Social Media
Since the majority of your potential customers is in the home, it's the perfect opportunity to leverage the advantages that social media has to offer. Use your social media page to serve as a source of information regarding COVID-19, and the way it will affect their daily lives. You could also concentrate your content on providing suggestions on how you can assist your audience have fun while in quarantine.
After you've established an audience, the subsequent step should be figure out ways to connect your product with your target audience.
2.) Make Your Business Online
In the present day there are still brands that aren't on the internet. If you're still in one, please do us all a favor and take advantage of this quarantine time to put an online presence. Your website will function as your store online which means there's no need for your visitors to visit the physical location of your store. Customers can quickly browse your offerings or services and buy anything they want at the click of their mouse. It is possible to ask an SEO firm located in Houston to assist you optimize your website.
3.) Take into consideration PPC
Your target audience is likely to be scrolling through their social media accounts for hours. This means there's the probability that they'll engage with your ads greater than they have ever. We also recommend making greater than 2 PPC campaigns that target diverse types of people to increase the number of people who see your ads and increase engagement. When your PPC marketing campaign is successful you will be able to get the highest quality of customers once things have been restored to normal.
4.) Analyzing Competitors
If you're at home and have the time to conduct some research, you can open Ahrefs and SEMRush (if you are using both) and do the analysis of your competitors' digital marketing strategy as well as how they're executing it. Check out their social media marketing campaigns and the ones they're running during these quarantine days . It could provide you with all the followers that you might require.
Strategies for marketing for franchises have also changed with the passage of time. They are becoming more digital and are scalable day-to-day.
5.) Special Offers
As a lot of things are delivered to homes and you are able to take advantage from this fact by providing exclusive offers and discounts. Special deals can catch consumers' eyes and encourage customers to test the product particularly at a time when resources are scarce. Additionally, it can help your product to be remembered over time which will allow customers to buy them again.
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