Optimizing your website so that it ranks higher in search results is an essential part of regular maintenance for your website.

90% of internet experiences begin with a Google engine and, despite the fact that SEO techniques can be time-consuming and technical but they're an essential element of online marketing.

We realize that the majority of medium and small businesses don't possess enough time to devote to routine search engine optimization maintenanceor getting up-to-date on the latest techniques and methods, so we've put together these basic strategies to improve your SEO's ranking today.

1) Improve your page loading speed

This is vital due to a number of reasons.

If your site's performance is too low, Google will pick up on this , and ultimately hurt your page's ranking.

Not just do Google penalize this issue and your visitors experience will suffer and will affect how they interact with your site. As per Google, 53% of mobile users will leave websites if they take more than three second to display. If users leave this fast, they're less likely to return, which could mean losing your business and visitors.

The good news isthat it's not difficult to enhance. (If you're an Bloomtools client and we're able to accelerate your site!)

2) Develop a link building strategy

Link building is a crucial component of any growth plan and helps improve your SEO's organic results.

Internal links refer to links between two pages within the same domain. backlinks refer to the creation of links that bring traffic to your site via other web sites. Strategic use of these links will help improve your site's rankings and boost your website's credibility in search engines.

Internal linking can also provide an enhanced user experience by making it easier to navigate your site. This is not only favored by Google however it also increases the chance that users be more engaged and engage with your site, increasing the likelihood of them returning. These positive signals are sent to Google regarding the worth of your site.

Backlinking happens when trusted websites show the link to your site This type linking is more challenging and may take time and dedication to attain. One way to accomplish this is to create top-quality content that other people would want to reference.

Links also inform Google what your website's about. This means that it's essential to include links on all pages or blogs that mention your products or services.

3) Optimise alt tags

If you've got images or videos on your website Not only does it improve user experience, but offers additional opportunities for optimization.

What are alt tags? They provide an alternative text for whatever the contents of the image or video may be, this can aid search engine crawlers in finding your site when someone is searching for relevant information.

The three most effective methods for optimizing your alt tags are to make them specific, descriptive and relevant.

4) Create content of high-quality

Content is the key to an efficient SEO plan and it is considered to be among the most crucial ranking factors used by search engines.


The key to creating content is not to create it to make money and to make something that is valuable to your readers. Your audience should be the primary focus of what you write.

When you make high-quality content, it increases the chance that visitors will refer to your website (as an example of a backlink similar to those previously mentioned).

The types of SEO content you can create are blogs, product pages content, lists, articles videos, guides, infographics , and many more.

Learn more about making SEO-friendly written content here. You can also hire an expert copywriter to help you write your body text to make sure that you're hitting all your keywords , and also providing details that your readers need to be aware of.

5) Utilise social media

Google has proven that the existence of a social media account does not directly impact the rankings of your organic SEO however, evidence suggests that the social signals produced by a channel can be influential.

With the increase in shareability and visibility of social media The likes and shares can create social signals that may:

  • The distribution of content is further enhanced, which increases the visibility of your content
  • Enhance brand awareness and enhance brand's reputation
  • Make sure that you keep your blog posts
  • Increase organic traffic

A few effective methods to use social media to enhance your SEO include:

  • Maintain your blog's content and include share buttons on every article (Bloomtools clients automatically display these buttons appear).
  • Don't be afraid to ask others to share their thoughts.
  • Consider hosting your own social media contest by asking people to follow and share your blog post.
  • Include a link or mention of local businesses you have a relationship with or appreciate your content in your articles.
  • Engage your readers and be on the lookout for any comments on your blog posts.

If you're interested in learning the way your SEO strategies and efforts are working A SEO health assessment will reveal areas that are performing well as well as areas that require care and attention.

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