What Is ‘PPC’ In Digital Marketing?

PPC (pay-per-click) is a type of digital marketing that allows advertisers to pay for ads that are clicked on by potential customers. This allows businesses to reach a wider audience than they would be able to through other forms of marketing. PPC is especially effective for those businesses that have a large target market and are willing to invest in targeted ads.


To get started with PPC, you first need to create an advertisement that is relevant to your target audience. You will then need to set a target budget and create a campaign that will run for a set period of time. Once your campaign is active, you will need to monitor the results and make necessary adjustments. PPC can be effective for businesses of all sizes and industries, so be sure to investigate all of your options before making a decision.


PPC Tools

Amazon PPC Guide 2022