Maintaining multiple social media accounts to date isn't simple. If you add the added pressure of coming up with fresh ideas for content on social media each day, the job may seem daunting. Sometimes, all you require is a little bit of motivation and direction to transform your social media accounts to the next level, from "meh" to "must-follow."

1. Create videos

In the Wyzowl 2021 state of Video Marketing report, "85% of people would like to see more video from brands in 2021." The report also confirms that users on social media are twice more likely to share videos as other types of content from social media.

Each major social media site allows users to post video content, either via direct posts or platforms-specific options like IGTV or Reels in Instagram.

It doesn't require an expert videographer in order to create videos for social media. Indeed, "high production quality" was not even one of the top five reasons people go to videos. People are more attracted to videos that reflect their interests and hobbies or can teach them something new.

2. Repurpose audio content

Audio posts, often referred to as audiograms, only use the audio part of a recording. Some audio posts utilize the normal sound wave visual along with the audio. Other posts combine the sound with text. We recommend using text as it lets your audio content be more accessible to people with hearing impairments. Also, it makes your it more attractive to kind of people who prefer to throw their phone in the ocean rather than switch it off of silent mode.

Audio posts are great to share audio videos from podcasts, snippets taken from interview segments, and to repurpose audio content from videos. Audio posts can be created using video tools, or specific programs for audio, such as the Audiogram.

3. User-generated content that is featured

Integrating the user-generated material (UGC)--content generated by fans and clients into the social media advertising plan is a fantastic method to create communities. Furthermore sharing UGC will help build brand recognition without making your social media pages into a continuous selling pitch.

Inspire your customers to create posts by asking your customers to include you in their photos or using a hashtag that is branded. For example, we'll include "#BufferLove" in our Instagram bio to let people know that we use that hashtag when posting about our company. This allows us to quickly look through tons of UGC and narrow down on what we'd like include on our Instagram accounts.

4. Collaborate with influencers

Influencers in social mediarefers to anyone with the ability to influence buying choices. The primary difference between UGC and influencer-produced content is cost and management. If you collaborate with influencers you will have much more control over the type of content on social media they create and the places they publish it, however you'll also need to pay for the content.

The payment could be a flat-fee or an arrangement for affiliates to sell their products, and an exchange of services or products, depending on the person who is influential. There is no need to shell out a large amount of money to get someone with an extensive following. Actually, marketers rank follower count as the seventh most important aspect and is surpassed by other factors like the high quality content or engagement rates.

6. Use engagement prompts

Engagement is what makes"the "social" into social media. Make use of suggestions and conversation starters in order to get users to engage with your posts.

Asking questions is an easy way to initiate conversations to your audience. It is possible to make it simpler for your followers to get involved through interactive elements that require only just a click. For instance, you can tell your Facebook followers to cast a vote on hot drinks by liking the post, or enjoying iced coffee. Instagram Stories also has several interactive stickers built-in to it, including surveys and ratings on sliding scales.

7. News about the company's Shares

This is your page, and you're free to boast about it whenever you'd like! While nobody wants an endless stream of press announcements, it's never hurts to include announcements from major companies.

"At the end of the day, your followers are usually also your supporters," says Ruby LaBrusciano-Carris. brand manager at Flex and Flex &. "They want to see you do well and celebrate you!"

8. Go live


When you decide the best place to live (Facebook, Twitter, Instagram, LinkedIn, etc. ) take into consideration your subject and the audience. For instance, if you are a more popular Instagram user and have better numbers of followers on Instagram it is likely that you will achieve the highest levels of engagement by launching your live video on that platform. But, the subject you're discussing is a factor to consider in the same way. If you're discussing the culture of your business and vacant post, LinkedIn would be a superior choice, even though you're not as popular.

Live streaming doesn't have to be alone. Get your fans involved by asking them to send questions or requests prior to the live stream, or to ask them to be involved in the comments when you're live. Instagram offers a unique option that allows you to divide the live screen in two to invite them to join the live broadcast. Journalist David Begnaud frequently hosts Q&As and interviews with his followers or experts through Instagram Live and repurposes that content by making videos on YouTube.


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