Backlinks are a vital component in any SEO strategy However, they're not an easy-to-set-up type of victory. Backlinks may disappear in a hurry, be harmful or simply get less important over time.
I'm constantly spending my hours contemplating SEO and helping others improve theirs. As a result, I've learned many inventive strategies to gain backlinks. Here are seven strategies I would recommend as the best.
1. Replicate the backlinks of your SEO competitors
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Finding out who's connecting to the sites of your competition is an enormous victory. Backlinks from competitors will most likely be from sites relevant to your industry So you're sure they'll be top quality backlinks to help with SEO.
This could be a large manual task, but you can use tools (free and paid) that assist you in analyzing the links of the backlink profiles for competition. I'll be using the free program, Online Backlink Checker (part of Link-Assistant.com), to illustrate, however the process is similar to other programs.
All you have to do is launch the program, type in the competitor's URL and click to check backlinks.
Scroll down and you'll find the complete listing of the backlinks. To ensure you get the most effective potential customers, you can filter your result according to Page InLink Ranking and Dofollow.
Look through the pages for backlinks, choose the most potent opportunities and then contact the sites to determine whether they're willing to share your website. One thing to remember: before reaching out, make sure to check whether your site already has a backlink with those companies. If you do, then acknowledge it prior to making a request for a new one.
2. Make use of the broken link strategy to build links
Broken link creating can be described as locating backlinks that link to pages with 404s on other websites, then contacting the sites and proposing that they replace the 404 hyperlink with one that will lead to an identical page on your site. It's a great method to gain backlinks while giving value to your site by providing you with the backlink.
There are two ways to locate these broken backlinks:
It is possible to use an analytical tool for backlinks (mine is named SEO Spy Glass) to conduct this type of analysis. You'll be able sort results to identify Dofollow backlinks of high authority showing the 404 error.
These backlink providers are your customers. Go to the site where that the broken link originates from, and see whether you have a related site to replace it, and if so, make contact to suggest the alternative. If it is indeed relevant, they could utilize your link since it can help them get rid of the 404 error without needing to spend the time to search for a alternative.
Study the site you are looking for backlinks to from
If there's a specific website you'd like backlinks from, you can look it up to determine if it contains any broken links that are relevant to the site. With my tool, WebSite Auditor, this information is displayed within the Structure of Site > Site Audit > Links Broken Links section.
If you've got a suitable alternative, make it available to the owner of the website. If you believe it could be a worthwhile backlink, you may even develop new content that you offer the site owner. However, keep in mind that it's not a guarantee that the work you put into will be appreciated.
Last but not least, be honest to the people you're speaking to. Do not make it appear as if you're trying to assist them. Make sure that the link they follow is from your site, and that you believe it's a suitable substitute. The person who is making the choice is a real person and can see right through you trying to hide this.
3. Find backlinks that are missing
Apart from acquiring new backlinks, it's worthwhile to figure out which of your old backlinks aren't working or are missing. In SEO Spy Glass it's possible to navigate to the Backlink Profile > Backlinks and make changes to the information on the Backlink Page for your site.
If your site is using Ahrefs another excellent instrument, it's possible to see the lost backlinks on your site under The Site Explorer, Backlink Profile and Backlinks.:
There are a myriad of reasons that your links might have vanished:
- The link might have been changed by the owner of the website ( link is missing).
- The page with the backlink may disappear ( page not found).
- The site may be down for a while ( site is down).
- The page could be blocked from indexing.
If you want to reinstate a broken backlink, get in touch with the owners of the website and solicit their assistance. Depending on the nature of the issue is, you can suggest that they place your link on a different site if the first was removed, or to restore the backlink in case it was removed, or to remove the no index directives on their websites.
4. Create links using images
Images attract the attention of viewers and fill up space, which is why it's only natural that people will click on images. This is why it's important to making images (infographics or pictures of products, graphics comics, you name you can think of it) and promoting them to draw more backlinks.
If you are using images for backlinks, you must ensure that the link is directed to the page that where the image appears instead of the directory of images.
To find out whether your backlinks link to directories for images You can set up filters within your SEO tool and check whether any of your URLs have images in various formats.
If you spot any, request the owner of the website to change the link with one which links to the page that has the image. If they allow you to use your photo on their website it should be fine linking to the right location.
In reality, you can perform an Google Images search to see who uses your photos. If you think the site is legitimate and you're happy with using your images You can request to include an image. (If the site isn't trustworthy you should ask for them to remove it.)
5. Write guest blog posts
Guest posts can boost your authority and bring your brand's name exposed to a wider public, however when you include the link to your site in the post it's also an excellent SEO method. Check out this article about how to host guest posts to boost SEO for more information on how to identify the best opportunities and make sure your guest posts are published.
6. Make sure you are your hands on "best of" lists
The recognition you receive from "best in" lists is obviously an excellent endorsement of your service or product but it also provides an ad for your site on a credible, authoritative website.
To identify the lists you may be good fit for, you can make use of a tool such as Online Backlink Checker to check the website of a competitor, and pay special attention to the dofollow links that include words like "best" and "top."
You can reach out to the author or owner of the site and inquire about the process of being added to the list. However, often, if you present an impressive description, they may include you to keep their content current.
7. Join other experts in the industry.
Engaging with people in your industry, whether it's events such as social media, events or any other form of networking, can assist in getting your website and contents in the eyes of more people who may end in linking back to your site.
Consider, for instance, taking part in relevant Facebook Groups: begin conversations, join discussions and provide relevant URLs. Do not overdo it or, in the worst case you might (accurately!) appear to be viewed as spammy. If you're lucky, they may decide to share your information with others.
If you're a part of an online group, take note of what other community members write about. If someone claims they're planning create a blog article on a subject relevant to your business You can offer to meet with them and explore what may result from it.
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