Link building is among the most important elements of the success of an SEO strategy. 

The problem is that there are numerous methods to create links. With all the possibilities available How do you figure out the strategies that will work the best?


As as a linking agency We've tried every one of them and know which strategies are the most effective. Instead of bombarding our clients with a comprehensive list of strategies, we'll present the five best methods for building links that will will work for us in 2023.



1. Relationship Building / Value Exchanges


In all of the methods for building links of all the link building strategies, this is possibly the most effective. As professional connections can aid you to advance your career, building relationships could result in highly-respected backlinks.


Whatever field you're in, thought-leaders are always within reach. Naturally, links from these thought leaders can be a huge source of authority. This can make the link extremely powerful.

Of course the idea of soliciting a link without providing anything in return will not get you very far. Actually, it's better to stay clear of solicitingfor any link in the first place. If you think that this is a bit counterintuitive Let us go over the reasons.


The most effective approach to relationships is to adopt an "give first" mindset. Once you've made contact with a prominent person You should seek out ways to add something of value to the person. Maybe it's taking part in their discussions via social media. Perhaps it's a link to some of their websites on your blog. 



When you give something away it is likely that the person who received the gift is likely to (hopefully) give back the gift. There are instances where these interactions may not result in an backlink, which is fine. If they doeswork however it'll be an incredible boost for your site's rank.


Being as an SEO agency, we estimate that 90 percent of our link-building originates from this strategy. Since we've been in industry for a number of years, we've built the relationships that we have with hundreds of authorities. This is why our efforts are effective.


Most likely, you already have these relationships as well. Think of these as the first opportunity you have to work on your new relationships as you make your way. All you need be able to do is to reach them and give them something. It's something that's a winning combination.


2. Guest Posting 2.0


Most likely heard about guest blogging to build links.


The basic idea is:


1#.You contact bloggers in your field;

2#.You present them with the idea of an article

3#.You write the piece (with an e-mail link to yourself);

4#.They make it available for publication.


This strategy has been in use for a long time but the majority of SEOs have a problem with it.


It's true that the traditional method to promote guest blog posts used to run an Google search using any of these search engines:


  • [topic[topic intitle:"write to us"
  • [topictopic intitle:"write on my behalf"
  • [topic] intitle:"contribute"
  • [topic] intitle:"submit" + inurl:blog
  • [topic"submit guest post "submit a guest post"


While it was not as easy the method actually helped improve search ranking in previous years. 


Since every SEO is using this technique to create links, the websites that are listed in these searches are overloaded with new requests daily. Furthermore, the content on these websites are typically poor in quality as Google has been able to notice.


Even if you manage tomanage to get the attention of the webmaster however, the link you earn through this method isn't worthwhile for your time.


Instead of using this old method, we suggest the modern model of guest posts - the one that works for SEO.


Here's the advice: don't look for websites that advertise their guest posting opportunities. Instead, just browse for credible websites and present your idea. 


3. Broken Link Building


In the theory of things the concept of broken link building is among the most basic link building strategies available and it can work extremely well--if you use it in the right way and you do it correctly.


Broken link construction is comprised of three steps:


1#.Look for broken links on a website belonging to someone else;

2#.Find (or make) an equivalent resource that author could utilize as a replacement

3#.Contact anyone via the broken link, mention your live source.


While it may sound simple enough, it doesn't always go as planned. You need to be certain that the source you're recommending is pertinent to the damaged resource. If you don't, the majority of your potential customers will overlook you.


In the beginning to get started, we started by running Neil Patel's website by using Ahrefs' Site Explorer tool. In the left column, click on "best by links," and then changed the filter to show links that have 404.


4. Press Mentions


Everybody is an expert on some area that's why, chances are that you're able to talk about at least one subject with genuine authority. Do you realize that you could draw that authority to help build hyperlinks?


It turns out that being interviewed on news websites podcasts, blogs, and websites isn't just a way to increase awareness for your business; it's also an excellent method to create authentic, reliable backlinks.


This approach falls into the realm of public relations, and we tend to stick with the areas we excel in. We don't typically employ this strategy for our clients, it does not mean that you cannot do this yourself.


A variety of third-party companies such as HARO provide hundreds of journalists with sources daily. You can sign-up as an source for free and they'll email you every day with a list with questions. 


It's worth noting that this strategy is likely to be a little tedious since you're competing against many experts who are also qualified. The speed of your response is crucial according to our experience, and it's equally important to give the best possible response. If you keep pitching you'll see better results and more referrals.


5. Link Reclamation


We've already covered the four ways to generate new links for your domain. This one is slightly different. Link reclamation is a strategy that focuses on links you've already acquired.


Take a look at this graph of our brand new and lost referring domains in the past 30 days:


We've lost around 20 domains within the last month. We're fortunate that our new links are more popular than the lost ones, but it doesn't mean we shouldn't be trying to recover the links have been lost. It's usually much simpler because the webmasters know the identity of who we are.


Link loss can occur for many reasons among them, but the two most frequent reasons are:


1#. The page was last updated, or

1#. The page was taken down.


If the page exists but the link was not taken off (like in the above screenshot) you can reach us out and suggest an suitable location for the link.


If the page has been removed and shows an error We can contact the site to inquire what the reason behind the removal of the page down. Sometimes, websites are deleted by mistake. If this happens we can make the page, along with the link, back up by asking to be asked.


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