What is YouTube SEO?

If you'd like your video to be more prominently displayed in the search results page of YouTube it is helpful to make videos more SEO (search engine optimization) user-friendly as you can. 

SEO is the act of enhancing content, whether it's videos, websites, or anything else in order to get higher rankings on search engine result webpages (SERPs).

When someone searches using a search engine such as YouTube the results that are displayed are based on a range of variables, including whether the information is to terms used in the search and the credibility of the videos or websites.

1. Doing Keyword Research

The primary ingredient to your sponsored and search engine optimized marketing is conducting keyword research. It is impossible to optimize your sales pages, content, posts on social media or any other digital marketing strategies until you are aware of the terms that your customers are using.

The behavior of users and their search habits change constantly. Particularly with certain keywords it is sometimes difficult to determine the intent of users.

If you post a brand new video to YouTube that has good SEO, Google will know to increase the rank of your video on the SERPs if users search for similar terms in Google's search bar.

2. Invite People To Link To Your Videos.

One aspect that YouTube will look for in a properly optimized video is the amount of websites linking to it. So make sure you share the URLs of your video on all platforms that you can. Remember that Google detects links from a variety of sources - some of them good and some not so great and you should be careful not to spam or fool people into linking back to your content.

👉5 Tips For Boosting Your Video Marketing Plan

3. Use Descriptive Titles And Tags.

Based on the site for video sharing that you use, tagging videos with keywords that are relevant can also increase the visibility of your search results page. Search engines crawl through every bit of text to discover the phrase in your video, just like Google search engine.

After you've finished, be sure that you've not violating any copyright limitations when making YouTube videos.

4. Make Sure That The Description Of The Video Is Optimized And Uploads

Like YouTube SEO is more than keywords. Make sure to include your target keywords (more than one time) within the titles, tags and descriptions of your videos in order to help Google bots to locate your videos when people are searching for the keywords.

A description of a video is a part of meta data which aids YouTube in understanding the video's content. Optimized descriptions can assist you in ranking higher in YouTube search results.

YouTube utilizes your description, in conjunction with the video's title and tags, in order to comprehend the contents (and the context) and context of the video. A written description that is well-written can help your video appear higher in YouTube results (and Suggested Videos).

In fact, YouTube strongly advises that you modify your video description for better search engine results.

5. Utilize Social Media Platforms To Increase The Audience Of Your Videos

As well as optimizing your video for better rankings on search engines You should also make sure to make sure to promote your videos on as many social media platforms as you can. This will not only boost views and likes, but it will aid in building hyperlinks back to your videos that is an additional ranking factor in video SEO.

Social Media Platforms

6. Check Your Video Analytics

Similar to the website SEO It is important to monitor your analytics for videos to determine the extent to which viewers are engaged with your video content. This information can help you make more informed decisions regarding what kind of content you'll need to create in the near future and also how you can improve them to get a greater search engine optimization.

When you use YouTube analytics, you don't require a degree to become a data scientist because of its straightforward features.

7. Create a Video Sitemap , And Incorporate It Into Google Webmaster Tools

Making a video sitemap similar to creating a normal sitemap, but you'll include the complete URL of your video in the file. After you submit the sitemap for submission to Google Webmaster Tools, you are likely to see your videos get higher rankings in search engines particularly if they're original content.

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